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Last Modified August 4, 2010
Associated Training Services and its affiliates believe that your personal information—including your purchase history, phone number(s), email and residential addresses, and credit card data—belongs to you. We collect this type of information to serve you better when you provide it to us, but we do not rent or sell your information to third parties. From time to time, we may ask if you are interested in receiving information from Associated Training Services or our affiliates. In those instances, we will only disclose your email address, if you expressly consent to such disclosure.
This privacy policy applies when you make a purchase at any Associated Training Services websites including but not limited to www.heavy-equipment-online.com, www.operator-school.com, www.equipment-school.com, www.heavy-equipment-schools.com, www.heavyequipmentschool.com, www.cdl-training.com, www.the-job-site.com, www.the-cdl-store.com and www.truck-school.com, when you access and use any Associated Training Services Website, add items to an online shopping cart; when you subscribe to any of our email programs; or when you email content from Associated Training Services Websites.
You can visit the Websites, without entering any personal information. However, in order to access certain information or to take advantage of special promotional offers, services or features that may be contained on the Websites, or to purchase any products or services, we may require you to provide certain personal information. For example, we will collect certain personal information if you choose to subscribe to any of our email programs.
Our primary goal in collecting personal information—including your first name, last name, phone number(s), valid email and residential address (zip code), and credit card data—is to provide you with a smooth, efficient, customized shopping experience. When we collect your personal information, you are sharing it with Associated Training Services and our affiliates, subsidiary, and parent entities described herein. Further information regarding user-generated content is available in the Associated Training Services Terms of Use located at www.heavy-equipment-online.com/terms_of_use.
We may collect information about your visit to the Websites, including what pages you view, the links you click, the materials you access, and other actions taken within the Websites. We may also collect certain standard information that your browser sends to every Websites you visit, such as your Internet Protocol address, your browser type and capabilities and language, your operating system, the date and time you access the Websites, and the website from which you linked to our Websites. From time to time, we may use this information to optimize our products and/or services.
Additionally, Associated Training Services and/or our service providers may collect your click-stream data and other preference information. We do this to improve the design and vendor selection of the Websites. Click-stream data represents a page-by-page history of your website usage. Your preference data includes reminder, search, and other information-related information that you submit to the site.
If you provide us with personal information, we may retain and use that information for several purposes. For example, we may use your personal information in order to provide transactional and/or commercial information and services via email, direct mail, or via other methods of delivery. In addition, we may use your personal information to ensure compliance with Associated Training Services policies and applicable law.
In order to offer you a more consistent experience in your interactions with Associated Training Services, information collected via the Websites. We may also use your personal information to improve the Websites, to optimize, or to make the Websites easier to use by eliminating the need for you to repeatedly enter the same information or by customizing the Websites to your particular preference or interests.
If you have chosen to receive communications by email from us but later wish to opt-out of receiving such communications from us at any time, simply follow the instructions for doing so included in the emails.
If you would like to opt-out of receiving any program-related and other direct mail from us, please send a written request to:
Associated Training Services
Attn: Opt-Out
7190 Elder Lane
Sun Prairie, WI 53590
We reserve the right to send you certain communications relating to the Websites email subscription, such as service announcements or similar administrative or transactional messages, without offering you the opportunity to opt-out of receiving them.
From time to time, we and our service providers may collect general, non-personal, statistical information about the use of the Websites, such as how many visitors visit a specific page on the Websites, how long they stay on that page, and which hyperlinks, if any, they click on. We and our service providers collect this information through the use of technologies such as "cookies", which are discussed in greater detail in this Privacy Policy, and those described in the "Information Collected Automatically" section above. We and our service providers collect this information in order to determine which areas of the Websites are most popular and to enhance the Websites for visitors. We and our service providers may also group this information into aggregate visitor data in order to describe the use of the Websites to our existing or potential business partners or in response to a government request.
Associated Training Services and our service providers may share aggregated demographic and preference data with other service providers to enable the provision of targeted information and/or discounts on products and services to members.
Cookies are small files that websites save to your hard disk or to your browser's memory. We may use them to track the number of times you have visited the Websites, to track the number of visitors to the Websites, to determine and analyze visitors' use of the Websites, to store information that you provide such as your preferences, and to store technical information useful for your interactions with the Websites.
The Websites use both session ID cookies and persistent cookies. Session cookies are used to make it easier for you to navigate the site(s). A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser's "help" file. Persistent cookies are set to store an encrypted link to your account information, so you don't have to enter it more than once. Persistent cookies also enable Associated Training Services to track and target the interests of users to enhance the experience on the site(s).
Most Internet browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies or to notify you when a cookie is being placed on your computer. If you choose to decline cookies, you may not be able to fully experience the features of the Websites.
Our Websites also may contain electronic images known as web beacons—sometimes called single-pixel gifs—that allow us to count the number of users who have visited those pages. We may include web beacons in promotional email messages or newsletters in order to determine whether messages have been opened and acted upon.
You can choose to receive email from us by signing up in store, on our Websites. When you sign up for email, we will send you information about our affiliated companies based on the preferences you have set. The emails we send will include special offers, promotions, and updates on services offered, invitations to join other promotional programs, and notification of upcoming events. To ensure that we are providing materials of interest to you, we may monitor whether you opened a particular email and whether you have clicked on the images and/or links therein.
Our HTML-based email messages include an invisible coded sensor that is activated when the email message is opened. This sensor communicates the date and time the message was opened and, more importantly, whether your computer is capable of receiving HTML-based email. You will receive a functioning sensor only if your computer is enabled to accept HTML email.
You may unsubscribe at any time from our email programs by clicking on the unsubscribe link at the bottom of any email message. All unsubscribe requests will be honored within ten (10) days. At any time, users may opt-out of Associated Training Services correspondence by sending an email to admissions@operator-school.com.
Except as described in this Privacy Policy, personal information you provide to Associated Training Services through the Websites, or any of our email subscription, will not be shared outside of Associated Training Services and its service providers without your permission.
Disclosure regarding service providers. Associated Training Services contracts with other companies to provide services on our behalf, such as hosting the Websites, sending out information or promotional offers that may be of interest to you (e.g., via email, direct mail, or on mobile devices), and analyzing the Websites. We provide these companies with only those elements of your personal information they need to deliver those services. These companies and their employees are prohibited from using that personal information for any other purpose.
Disclosure regarding other third parties. In some cases, if we have your permission and you have not opted-out, we may make your personal information available to third parties who have products or services that we believe will be of interest to you.
Disclosures in connection with acquisitions or divestitures. Circumstances may arise where for strategic or other business reasons Associated Training Services decides to sell, buy, merge or otherwise reorganize its own or other businesses. Such a transaction may involve the disclosure of personal and other information to prospective or actual purchasers, or receiving it from sellers. It is Associated Training Services practice to seek appropriate protection for information in these types of transactions. In the event that Associated Training Services or all of its assets are acquired in such a transaction, customer information would be one of the transferred assets.
Disclosure for other reasons. Associated Training Services reserves the right to disclose your personal information, including email address, as required by law and when it is believed that disclosure is necessary to protect Associated Training Services rights and/or comply with a judicial proceeding, court order, or legal process served on the site(s), or in urgent circumstances to protect the personal safety of any individual. Further, when you RSVP for in-store retail events, limited information may be provided to participating merchants in the form of the guest list for admittance into the private event. This information is limited to your first name and last name, and if you will be bringing a guest. This information will not be used for any purposes outside of the particular event.
The security of your personal information is important to us. We maintain physical, electronic, and procedural safeguards to secure your personal information. However, "perfect security" does not exist on the Internet, and there is always some risk in transmitting information electronically. The personal information we collect is stored within databases that we control directly or through our service providers. As we deem appropriate, we use security measures consistent with industry standards, such as firewalls and encryption technology, to protect your information. However, since no security system is impenetrable, we cannot guarantee the security of our databases, nor can we guarantee that information you supply will not be intercepted while being transmitted to us over the Internet. Of course, any information you post to any message board, discussion group, or other public posting area on our Websites is available to anyone with Internet access.
If you create an account on the Websites, and if you join Associated Training Services, you may be asked to choose a password for your account, in which case your online account information shall be protected by your password. We recommend that you do not disclose your password to any other person. You are responsible for maintaining the confidentiality of your password and account, and are fully responsible for all activities that occur under your password or account.
The Associated Training Services Websites contain links to other third-party websites. Please be aware that Associated Training Services is not responsible for the privacy practices of other websites. If you submit any personal information to a third-party website or transact a purchase after clicking on a link from Associated Training Services Websites, you are not submitting that information to Associated Training Services and Associated Training Services has no control over the collection and/or disclosure of that submitted information. We encourage our users to be aware when they leave our site and to familiarize themselves with the privacy statements of every website that collects personal information.
The Websites use other third parties to process credit card transactions on the Websites. When you sign up or order products, Associated Training Services and our service providers may collect and/or share first name, last name, credit card information and billing address as necessary for the third party to provide that service. No other information is shared with third parties for this purpose. These third parties are prohibited from using your personal information, including email address, for any other purpose.
Associated Training Services is committed to protecting your privacy. Associated Training Services does not sell, trade, give away, or rent personal or company information, including email address, to any outside parties in ways other than disclosed in this Privacy Policy. Associated Training Services uses the information collected on the site to make shopping and promotional activities possible and to enhance your overall experience with Associated Training Services.
This Privacy Policy and the privacy practices of Associated Training Services will be subject exclusively to the laws of the State of Wisconsin within the United States of America, without regard to its conflict of law principles. Associated Training Services makes no representation that this Privacy Policy and such practices comply with the laws of any other country. Visitors who use the Websites and reside outside the United States do so on their own initiative and are responsible for compliance with local laws, if and to the extent local laws are applicable. If you reside outside of the United States, by using our Websites, you consent to the transfer and use of your information outside your country. Without limiting the foregoing, by providing any personal information to Associated Training Services, all Website visitors, including, without limitation, Website visitors in the member states of the European Union, fully understand and unambiguously consent to this Privacy Policy and to the collection, storage, and processing of such information in the United States of America.
We reserve the right to update our Privacy Policy from time to time. When we do, we will post a notice on the Websites for a reasonable period of time after such changes are made that this Privacy Policy has been updated and we will revise the "Last Modified" date at the top of this Privacy Policy. We encourage you to check this page periodically for any updates. Your continued use of the Websites following the posting of updates to this Privacy Policy will mean you accept those updates.
Any questions you may have regarding our Privacy Policy should be directed via email to admissions@operator-school.com, or via telephone at 800-383-7364. You can also write us at:
Associated Training Services
7190 Elder Lane
Sun Prairie, WI 53590